• • • Attention economics is an approach to the management of that treats human as a scarce, and applies to solve various information management problems. Put simply by, 'Attention is a resource—a person has only so much of it.' In this perspective and J. Beck define the concept of attention as: Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act.

(, p. Thaliyola Malayalam Pdf Kathakal there.  20) As content has grown increasingly abundant and immediately available, attention becomes the in the consumption of information. A strong trigger of this effect is that the mental capability of humans is limited and the receptiveness of information is hence limited as well. Attention is used to filter out the most important information by the human brain from a large pool of information surrounding the human in the digital age. A number of either explicitly or implicitly take attention economy into consideration in their, based on the realization that if it takes the user too long to locate something, they will find it through another application. This is done, for instance, by creating filters to make sure the first content a viewer sees is relevant, of interest, or with the approval of demographics. An attention-based advertising scheme may say they are measuring the number of ' eyeballs' by which their content is seen. Contents • • • • • • • • • • • • • History [ ] was perhaps the first person to articulate the concept of attention economics when he wrote: '.in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes.

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What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it' (, pp. 40–41). He noted that many designers of information systems incorrectly represented their design problem as information scarcity rather than attention scarcity, and as a result they built systems that excelled at providing more and more information to people, when what was really needed were systems that excelled at filtering out unimportant or irrelevant information (, pp. 143–144).

In recent years, Simon's characterization of the problem of as an economic one has become more popular. Business strategists such as or Michael H. Goldhaber have adopted the term 'attention economy' ().